ProjectBringing the brand proposition to life with emotion-stirring stories around food.
Detailseditorial, point_of_sale, print, recipes, retail_communication
Working with London agency, The Nest, we used stories to bring Sainsbury’s brand proposition – ‘try something new today’ – to life in stores. Placing food in the wider context of farms and family mealtimes, we set out to stir emotions and inspire customers to 'try something new', encouraging them to get more enjoyment from the food they eat. With London agency The Nest.