Detailscharacter_creation, food, naming, recipes, retail_communication, tone_of_voice
A series of menu re-designs created to communicate PizzaExpress's links with art, jazz and Italy. This series, in collaboration with British artist Sara Fanelli, evokes the weird and wonderful ways in which PizzaExpress aficionados like to eat their pizza. The project also included naming new seasonal dishes and writing food and wine descriptions with an accessible and down-to-earth character. With London agency, The Nest.