MFI, British furniture retailer
Detailscatalogues, point_of_sale, retail_communication, tone_of_voice
A project to help this British furniture retailer bring more humanity into its communications. A new tone of voice, grounded in real life, with plenty of warm humour. For the brand's first ever catalogue: a new editorial feel and an organisational logic for simple navigation. With London branding agency, The Nest.