Jme by Jamie Oliver, London KIDS

For the kids' category of Jamie Oliver's Jme retail range, I brought the verbal identity to all touch-points: range and product names, packaging, online, advertising, print and point-of-sale, ensuring close alignment with Jamie’s ongoing campaign to get kids engaged with cooking and eating good food. In addition to naming products and writing packaging and web content, I created animated characters and stories to accompany product packaging, and brought personality to recipes and product instructions.

© Copyright 2013 The Story Dept.