Jme by Jamie Oliver, London KIDS
ClientJamie Oliver Ltd
ProjectKids products, web and print for Jamie Oliver's artisan brand, Jme.
Detailscatalogues, character_creation, naming, packaging, point_of_sale, recipes, retail_communication, tone_of_voice, webwww.jamieathome.com/shop/products/Kids.html
For the kids' category of Jamie Oliver's Jme retail range, I brought the verbal identity to all touch-points: range and product names, packaging, online, advertising, print and point-of-sale, ensuring close alignment with Jamie’s ongoing campaign to get kids engaged with cooking and eating good food. In addition to naming products and writing packaging and web content, I created animated characters and stories to accompany product packaging, and brought personality to recipes and product instructions.