Jme by Jamie Oliver, London HOMEWARES
ClientJamie Oliver Ltd
ProjectThe launch of new artisan food and homewares brand, Jme.
Detailscatalogues, food, naming, packaging, point_of_sale, print, recipes, retail_communication, tone_of_voice, webhttp://www.jamieathome.com/shop/products/Kitchen.html
Launch and ongoing delivery of Jmaie Oliver's new artisan food and homewares brand, Jme. Although a natural evolution of the Jamie Oliver brand, Jme speaks with a voice of its own. After developing a verbal identity, I took it through to every touch-point, including product naming, packaging, food tips, online, advertising, print and point-of-sale. Authentic, passionate and full of life, the Jme brand reconnects consumers to the origin and story of hand-crafted food and home products.