Jme by Jamie Oliver, London FOOD
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Jamettes
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Choc bars
Client Jamie Oliver Ltd
ProjectLaunch and ongoing delivery of Jamie Oliver's artisan food brand, Jme
Detailscatalogues, food, naming, packaging, point_of_sale, recipes, retail_communication, tone_of_voice, web
www.jme-food.comA natural evolution of the Jamie Oliver brand, Jme speaks with a voice of its own. After developing a verbal identity, I took it through to every touch-point, including product naming, packaging, food tips, online, advertising, print and point-of-sale. Authentic, passionate and full of life, the Jme brand reconnects consumers to the origin and story of hand-crafted food and home products.