About

The Story Dept. was founded by writer and brand specialist Nellie Blundell. Having spent the past 15 years in London, I now live between London and Sydney, working for clients and agencies in Europe, Asia and Australia.

As a brand specialist and content creator, I have worked with many blue-chip clients, including Jamie Oliver, Sainsbury’s, British Airways, Harrods and Neal’s Yard Remedies, while continuing to write for publications including The Australian newspaper, Time Out London, Voyeur (Virgin Australia’s in-flight magazine) and Mr & Mrs Smith.

Drawing on a network of friends and collaborators in design and media production, I now run The Story Dept. From brand naming and tone of voice development  through to promotion concepts and film scripts, I work directly with clients and as part of agency teams to help plan and create brand-building content.

profile photo mia